The Digital opportunity!
Updated: Aug 9, 2019
So If you read our previous post you’ve learned how the online age has transformed our daily lives, but now let’s get practical.
What do the increasing number of digital opportunities really look like for you?
In this post, we will discuss the most important parts of being online and how they relate to YOUR business and how to you can start today.
Let’s say you’re a builder whose business has grown strictly through referrals and word of mouth. So far, you’ve not had an online presence, but now you want to take your business to the next level. How will being online help you succeed?
One of the biggest opportunities to bringing your business online is the benefits of the search engine. Having a online presence means you’ll be visible when people go online and search for a business like yours.
So let’s assume someone searches for “Builders Nottingham” and your shop appears in the results. How can this benefit your business?
Well, the possibilities are virtually endless. When a customer clicks a link to your website there’s so much they can learn about you.
They could read testimonials from happy customers.
They might look through your pricing guide, find your shop on a map, or find out you offer free quotes within a 40 mile radius.
Maybe they’ll fill out a form to ask a question or request a quote.
They might even click over to your social media sites where they’ll find even more tips, photos and videos.
You may not start by having all these features already featured on your new site, but these examples should give you a sense of the many ways you can benefit from getting online.